Is the ‘king of search’ too dominant? Inside US lawsuit against Google.
by Peter Grier
Sep 12, 2023
4 minutes
The Google search engine is so dominant that its name is a verb recognized by dictionaries: to “google.” Competitors’ names, such as Bing and Yahoo, don’t have a similar popular meaning.
That lexical edge reflects something else, according to the U.S. Department of Justice: an illegal grip on the search engine market. On Tuesday, the largest U.S. antitrust suit in 25 years kicked off in federal court, with prosecutors charging that Google has used its market power to intimidate its industry partners, block its direct competitors, and stifle innovation in a foundational internet technology.
The lawsuit comes as icons of American Big Tech – Google,
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