The European Business Review

CHATGPT GOES (NOT YET) TO HOLLYWOOD

Since its official launch at the end of 2022, ChatGPT has demonstrated how artificial intelligence (AI) systems have drastically improved. There is much excitement about the technology — which we definitely share-- but it remains important to get clear on what it does/ does not. Here is a list of important considerations an executive should think about before implementing such a tool.

1. HOW STRONG IS THE PERFORMANCE CURVE?

While the combination of big data with AI led to major advancements in deep machine learning, it took only a matter of one decade for AI to perform at about human capabilities for image, writing and speech recognition. What ChatGPT further demonstrates is that the next step,

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