NPR

This romcom lets you pick the ending — that doesn't make it good

Turns out multiple choice options work better for SATs than for storytelling. Netflix's Choose Love makes the case against AI writing — ordering a movie like a pizza doesn't make for good movies.
The idea that boundless customization is the way of the future misunderstands the relationship between creator and audience and the negotiation that goes on between the two. Above, Laura Marano as Cami and Jordi Webber as Jack in <em>Choose Love</em>.

During the ongoing WGA and SAG-AFTRA strikes, one topic of interest has been AI, or artificial intelligence — really, more accurately, machine learning. Nobody seriously believes that AI is currently in a position to write its own movies with any success, but there have been scenarios floated in which perhaps consumers could use AI-generated scripts and digitally stored copies of actors to essentially choose their own film: "I want a romance starring Ryan Gosling and Emma Stone where she's a bank robber and he's a cop" or something like that. Honestly? Sounds terrible!

Into this landscape comes the movie , Netflix's most recent experiment in making "interactive" films. The highest-profile effort up to in 2018. While it was interesting to see the technology at work (you make a series of choices using your remote, which drives the story forward), it didn't really work narratively. And it doesn't work narratively here, either.

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