Amongst many other initiatives the company has undertaken to meet its sustainability goals, its Oboz Shoes brand plants a tree for every shoe sold with more than five million trees planted so far; 130 tonnes of offcuts from the Rip Curl wetsuit factory were diverted from landfill to make carpet underlay; Rip Curl launched Australia's first wetsuit take-back programme to its customers which, in 2022, expanded to Europe and the USA; Kathmandu launched the world's first biodegradable down jacket in April 2022.
