Money Magazine

B team raises the business bar

Common or garden stock companies have been wealth generators for hundreds of years, allowing boards to expand their businesses by attracting wealthy investors who seek attractive and reliable returns. The system is entrenched because holding shares in reputable companies is comparatively safe for investors and provides attractive returns.

Part of Andrew Davies's job as CEO of B Lab, however, involves throwing a spanner in the works.

A wave is growing in the US, Europe, Australia and other finance centres for a more stable system that benefits entrepreneurs and shareholders alike by adopting new rules for management. At its core, B Lab aims to soften the cut and thrust of the capitalist world, enabling successful managers to build value over the long term by becoming so-called B Corporations (the B stands for 'benefit for all').

B Corp certification offers certainty for investors, too. Each B Lab member needs to consistently apply B Lab's accountability and transparency standards, which

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