The past three years have been unforgiving for brands that didn’t, or weren’t able to, adapt in the face of massive challenges. These events have heightened the reality that more than ever Chief Marketing Officers (CMOs) are executive leaders operating in complex, fast-moving, and unpredictable environments. While we all hope 2023 does not bring more major disruption it would naïve to bet on a settled year.
If you’re a CMO, or marketing leader, there are a host of challenges and trends for you to keep your eye on as the year rolls on. You will best serve your people, brand/s, and organisation if you see yourself as
