The day kicked off with a reality check from Gemma Rasmussen, Head of Research and Advocacy at Consumer NZ, who shared research on what customers care about. The biggest thing right now is cash. Back in 2021 our top three money worries were housing, health and education. Fast forward two years and the burning issues are the price of carrots and concerns about debt.
That’s not good news for retail sales. It’s our job to sell more widgets and the people doing the buying are cutting back. We have to get smarter to make the same sales. So, the question on the table was ‘how?’
