Post South Africa

Fighting the hype

parents vs social media

ON MAY 1, Checkers supermarkets across the country saw an influx of tweens and teens who queued for hours, determined to snatch up a bottle of Prime Hydration.

Soon after, social media was flooded with pictures of those who’d managed to secure their bottles of the hydration drink.

Prime was launched in January 2022 by YouTubers Logan Paul and KSI, who have a combined

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