A ussie girls are calling out for help, with 1 in 2 saying idealised beauty content on social media negatively impacts their self-esteem.
Alarmingly, new research from the Dove Self-Esteem Project has found that 70% of young girls (ages 10-17) in Australia believe the influencers they follow on social media set the standard for how they should look.
The Dove study reveals the startling impact of idealised beauty content on social media, with almost half (46%) of young girls aged 10-17 in Australia admitting they have undertaken at least one beauty procedure, such as tanning (19%), teeth whitening (20%) and eyelash extensions (15%) as a result of toxic influencer advice. Some young girls have taken even more drastic measures – including cosmetic injectables such as muscle relaxants and lip fillers, and skin bleaching to achieve the