EB What does innovation look like in our industry?
TM First, innovation is frequently used as a buzz word, to be sure we’re embarking from a singular point let’s define it. Disruptive Innovation, a term coined by HBS professor Clay Christensen as “the phenomenon by which an innovation transforms an existing market or sector…eventually completely redefining the industry.” A classic case study of Disruptive Innovation is Netflix vs. Blockbuster. However, another HBS professor, Dr. Linda Hill, defines innovation as “something that is both new and useful” to your organization. Obviously those are very different ways of thinking about innovation, but both of these eminent professors and their distinguished colleagues ask a common question: how do we make innovation repeatable?
For me, the most useful lens lies somewhere between: it seems a bit of a stretch to transition your technology to a better user experience for the audience member—stream something, program something a bit off the beaten path, etc.—and call thatadopting an idea or technology already in use by others for many years.
