Business Today

Tough and Sweet

WHAT  take to run one of the oldest businesses in the Indian subcontinent? Ask S. Suresh, MD of 235-year-old sugar and nutraceuticals manufacturer EID Parry (India), and he says staying calm in a crisis, maintaining an exercise regimen and keeping your eyes peeled for any change in the market does the trick. His mantra is corroborated by the fact that since he took over as MD in August 2017, the company’s consolidated top- and bottom lines have grown by 10 and nearly 12 per cent, respectively, every year till FY22. So, what has helped him to achieve such double-digit growth in recent years?

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