Business Today

Lateral Thinker

From human hair to shrimp feed to related opportunities Alluri Indra Kumar can find the link, and make it work.

Human hair and shrimp feed seem to have little in common but Alluri Indra Kumar, a chemical engineer by training, tapped a linknode, and quite a big one at that. This opened up a business opportunity that started a bold new phase in his entrepreneurial journey.

The opportunity presented itself in 1991 after the government opened up the economy and started encouraging local production of shrimp to boost exports. Kumar was managing his family enterprise, a 100 per cent export oriented unit, Srinivasa Cystine Ltd., a

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