wellness economy has more than doubled since 2010 and is now estimated at an astonishing US$ 4.4 trillion (`362.8 lakh crore). That its revenue is several times that of big pharma at US$ 1.42 trillion (`117.4 lakh crore), according to the Global Wellness Institute (GWI). But it isn’t just the staggering statistics that have compelled us to dedicate an entire
