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    UFC and WWE will team up to form a $21.4 billion sports entertainment company

    The new business will focus on growing media rights and sponsorship revenue, and will be lead by Endeavor CEO Ari Emanuel. Vince McMahon, executive chairman at WWE, will serve in the same role.
    by The Associated Press Apr 03, 2023 3 minutes

    WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company.

    A new publicly traded company will house the UFC and World Wrestling Entertainment brands, with Endeavor Group Holdings Inc. taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake.

    The companies put the enterprise value of UFC at $12.1 billion and WWE's value at $9.3 billion.

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