Steve Austin: Ready to Raise Hell Again

By Ian Fineman

WWE legend 'Stone Cold' Steve Austin may soon be called upon to save the company he once yanked from the edge of oblivion in the late 1990’s during the famed Monday Night Wars with WCW.

This time, Austin could find himself needed to wage war with Vince McMahon and family one last time as a means to wrestle creative control of the company away from Triple H and The Authority.

While such a storyline would, indeed, be imagined entertainment for WWE fans, the forward-thinking nature of the angle -- one that could involve a final in-ring run for the iconic Texas Rattlesnake -- would ultimately give WWE the opportunity it desperately needs to elevate new talent to main event status.

In bestselling author Ian Fineman's latest compelling and completely unauthorized work, go behind the scenes of World Wrestling Entertainment to learn exclusively how, why, and when Stone Cold Steve Austin just might enter the picture on WWE programming again and how NXT performers, Roman Reigns, and every young superstar on the card today may benefit from this literal and figurative creative Stone Cold stunner.

A must read for fans of Stone Cold Steve Austin and WWE featuring excerpts from “Sting: The Unfortunate Final Chapter of the Wrestling Legend's WWE Run,” “Ready to Rock: The Unauthorized True Story of Roman Reigns, and Shawn Michaels: One More Match?” and “The WWE Show Stopper... Hasn't Stopped Yet.”

• Language: English
• Publisher: Sports Entertainment Publishing
• Release date: Mar 22, 2016
• ISBN: 9781310731808

Book preview

Steve Austin: Ready to Raise Hell Again

By Ian Fineman

Disclaimer

Published by Sports Entertainment Publishing at Smashwords.

Copyright 2016 Sports Entertainment Publishing. All Rights Reserved worldwide. May not be copied or distributed without prior written permission from the author.

This eBook is not an official WWE or Stone Cold Steve Austin publication nor is it associated, affiliated, or otherwise endorsed by WWE or Stone Cold Steve Autsin.

To visit WWE.com, click here.

All information contained in this eBook has been obtained by exclusive interviews, online research, and information freely available in the public domain.

This eBook provides information that you read and use at your own risk.

Cover image is available (with attribution) royalty free and for commercial use by Gage Skidmore on Flickr.

WWE on the Ropes

By the start of 2016, some within World Wrestling Entertainment were rumored to be very, very uneasy with the creative direction of the company.

For months, the WWE had been plagued with dwindling ratings and an injured bench. Heading into the proverbial road to WrestleMania, WWE was looking at the likes of John Cena, Randy Orton, Seth Rollins, Sting and others sidelined with serious injuries.

Indeed, WWE did not enter 2016 in a position of strength. And the company's arrogance only made a big problem a potentially catastrophic one.

There's a lot to be said for a lack of competition in professional wrestling today. says Mike Broward, a former writer for the independent wrestling scene who has worked closely with current and former WWE superstars over the year. "Today, the boys are treated by WWE probably better than I've ever seen -- they make good money, get more opportunities to take care of themselves, help with financial planning for their post-performer lives, substance abuse help if they ever need it, and that sort of thing. But what WWE doesn't do that well any more in my opinion is take care of fans in terms of lighting their imagination on fire. This product has been flat for years and they're not