he revered French fashion house Louis Vuitton made a surprise announcement in December 2015 about the advertising campaign for its forthcoming spring-summer collection. The range of clothes and accessories would be modelled on screen and in the pages of glossy magazines not by a famous actor or popstar but by a video game character: the pink-haired warrior Lightning from Final Fantasy XIII. Nicolas Ghesquière, the brand’s creative director, said he considered Lightning to
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