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    Looking good in the metaverse. Fashion brands bet on digital clothing

    Fashion brands are betting people will spend on virtual outfits in the immersive digital world known as the metaverse.
    by Miranda Mazariegos Feb 16, 2022 3 minutes
    Decentraland is a virtual world where you can dress up your avatar.

    Since the age of 15, Chris Ierino has been infatuated with the Ralph Lauren brand. He's got an entire collection of vintage items, Polo mugs and Purple Label items (Ralph Lauren's finest menswear) that make him feel like part of a club. He even has the Polo Bear tattooed on his left arm.

    So when he got an email last year about a Ralph Lauren digital collection – yes, virtual fashion is a thing – Ierino decided it was worth a shot, with some hesitation. Last year, Ralph Lauren collaborated with the globalin a bet that people will buy virtual outfits to dress up their avatars just like they buy for themselves in real life.

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