'ALTOGETHER UNIQUE' - NEW ZEALAND WINEGROWERS NEW GLOBAL BRAND PLATFORM
EW ZEALAND WINEGROWERS (NZW) kicked off 2023 by rolling out its new global brand platform. ‘Altogether Unique’ is its first brand refresh since 2006 and aims to highlight the New Zealand wine industry’s location, people and climate. NZW worked with creative agency Many Minds to distil consumer insights to “define its brand essence and create an accompanying new visual identity”. As well as updated branding, a short video was created featuring actor Sam Neill, who since 1993 has also been proprietor of Two Paddocks vineyard in Central Otago. This aims to generate
