The Atlantic

Tipping Is Weird Now

Technology and the pandemic have transformed the meaning of gratuity.
Source: Tyler Comrie / The Atlantic

Last month, I was kind of a pain at my grocery store’s deli counter. I didn’t mean to be, but my cold-cut order was more complicated than I’d imagined. The employee had to dig around in the back to find more pepper-crusted turkey breast for me. But the service was genuinely excellent. They came back smiling and weighed it perfectly on the first try. As they handed me my payload of wrapped sandwich meat, I felt a nagging awkwardness: I wanted to tip but had no option to do so. I haltingly asked if there was a jar to drop some cash into, and they politely thanked me but said they couldn’t accept gratuity.

Walking around the store, I couldn’t shake a feeling of discomfort. Why? I’d never previously felt compelled to tip at the deli counter, even when service was great. Gradually, I realized that my tipping expectations have shifted in recent years. touch-screen credit-card tipping in many of its 15,000-plus stores across the country.

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