Super Bowl ads go lighter, starrier (Serena! Joni!) and boozier as the pandemic fades
The celebration of organized mayhem, unbridled capitalism and mass food consumption known as Super Bowl Sunday has, like Santa Claus, made its annual visit, leaving in its wake a football score and, thanks to an estimated $7 million per 30 seconds of commercial air time, several hundred million dollars in Fox's pocketbook.
And like Christmas, it's a season more than just a day, with ads teased for weeks on television and online, sometimes ending with a portentous, cliffhanging "2.12.23," the date the teasing pays off. (Though some were "leaked" in advance.) Super Bowl ads aren't just for Sunday anymore; indeed, if you watched only the game, you missed part of the campaigns.
They are a Thing Unto Themselves, these ads, an art almost irrelevant
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