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The 'He Gets Us' commercials promote Jesus. Who's behind them and what is the goal?

A screenshot of one of the 'He Gets Us' campaign advertisements, this one on Reddit.

Welcome to a new NPR series where we spotlight the people and things making headlines — and the stories behind them.


Jesus Christ is now the center of a multimillion-dollar advertising campaign funded by the founder of Hobby Lobby and others, that is apparently just getting started.

Well, in Christianity, he's known as the son of God. But in this scenario, "He" is the center of

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