One of the most data-intensive industries is entertainment. Streaming services like Netflix or Apple TV are driven by data, collecting information about what you watch and for how long and using it to make personalized recommendations to keep you online. But that is only one side of how artificial intelligence (AI) and machine learning (ML) is used.
Filmmakers today use data science to forecast box office success and, on the rare occasion, a TV show can be picked up before a pilot has been showed - all thanks to technology.
But there is another part of the movies where data matters and were released, the amount of data generated today by production houses is unfathomable.