DIGITAL OMAIN

For decades, if you wanted to see Hollywood make the impossible look real, you needed to go to the theatres. Today, things have changed. The spectacles that were once reserved for Hollywood blockbusters are now expected for television and streaming as well.

For proof, look no further than Game Of Thrones, which regularly displayed digitally enhanced battles and realistic CG dragons, and recorded an audience of 19.3 million viewers for its finale alone. More recently, Marvel Studios’ WandaVision saw 434 million minutes watched over its nine-episode run, while appearing alongside blockbusters like Cruella and Mulan on the same platform.

This convergence of mediums has led to huge shifts in the way the visual effects industry operates. Digital Domain knows this better than most. For almost 30 years, the VFX studio has pushed the envelope of digital effects, earning nine Academy Award nominations and three wins for The Curious Case Of Benjamin Button, Tron: Legacy, and Titanic. They’ve destroyed New York countless times, created CG Terminators and Transformers that seamlessly battle with real actors, and even produced a photoreal 3D version of Air Force One.

So, how does an, , , and ? By treating them the same.