Business Today

LET THEM EAT BREAD

IN SEASON THREE of the hugely popular Netflix show Emily in Paris, McDonald’s is planning to launch the McBaguette in France. Whether McDonald’s will actually ever do that, we don’t know, but the McBaguette may just turn out to be a hit given the love for baguettes that the French have. Consider this: nearly 10 billion baguettes are eaten in France every year.

There are few things quite as quintessentially French than the humble baguette. Little wonder, then, that UNESCO has added the bread to its ‘intangible cultural heritage list’ in 2022. Crunchy on the outside, soft on the inside and good with just about

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