Inc.

Don’t Overlook the Outliers

WHEN MEGAN GLOVER heard about the water crisis in Flint, Michigan, in 2016, she couldn’t stop thinking about it. Megan wasn’t a water expert, and her home near Indianapolis was far enough away that the contamination posed no immediate danger to her. But as a concerned mother, she wondered if there was a way for ordinary people to test their water—and she found that the answer was no.

Megan was a marketing professional who had worked

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