PROJECT ABOVE THE CLOUDSPRACTICE PATTERN STUDIO
Traianos Pakioufakis
bove The Clouds engaged Pattern Studio to create a new space in Surryis the Sneaker Wall, conceived in honour of sneaker culture and the almost ‘religious’ devotion it inspires. “The immense wall spans eight metres and glows softly, showcasing the product with serene elegance,” explains Pattern. “It is a move that, experientially, feels more akin to a gallery or, dare we say, a temple than traditional retail.”
