The fashion world moves quickly and rewards adaptivity and flexibility. However, a sense of stability is also needed to garner brand recognition and confidence. This rings particularly true for a multi-brand retail outlet such as Above the Clouds, which seeks to attract big names to its range.
Based in Sydney’s Surry Hills since its conception, the outfit has moved between small spaces that struggled to keep up with its owners’ ambitions. The owners wanted to create a destination where people could discover the variety of