When Black Friday Is Your Super Bowl
How the editor of <em>The Strategist </em>plans for the biggest online shopping event of the year
After the turkey comes the pumpkin pie; after the pumpkin pie, the sales.
Black Friday is America’s biggest shopping day, with some consumers lining up in the wee hours of the morning to get first grabs at the discounts. But an equally chaotic celebration takes place online. To help readers make sense of this universe of discounts, editorial shopping websites such as The Strategist and Wirecutter—owned by New York magazine and The New York Times, respectively—cover the festivities like they do any other major news event, publishing guides to the best sales.
Maxine Builder is the editor of The Strategist,
