Crash-dieting
LAUREN DRINKWATER
Lauren is a certified advanced personal trainer and group exercise instructor, specialising in ante- and post-nata I fitness. mumfitwonder.com
Extreme dieting has consistently proven to be a no-win formula. Yet despite the reams of research showing that crash-dieting is wholly ineffective, with up to 98% of people regaining all the weight they’ve lost within five years, diet culture still thrives.
In fact, it may be even more dangerous now as social media makes it easier than ever to search for weight- loss programmes, harmful dieting plans, and ‘thinspiration’. And there’s a lot of money behind it. The Global Weight Management Market size was estimated at US$97.21 billion in 2021 and expected to reach US$106.99 billion in 2022.
It’s projected to grow at an annual growth rate of 10.31% to reach US$175.19 billion by 2027. and host of the Food Psych podcast.
