Apple’s press events are arguably the biggest dates in the tech calendar each year. Over the course of an hour or two, the industry looks on as CEO Tim Cook reveals what’s new with the company’s latest hardware – and how the company is reshaping the industry for the year ahead. Because where Apple goes, the rest of the tech industry normally follows.
The events themselves are not only about new products, either – with a flick of the Keynote slide, Apple will rewrite expectations and kill entire industries or product categories. This includes the iMac controversially dropping the floppy drive in 1998, the MacBook Air killing the optical disc drive in 2008, and most notoriously of all, 2016’s announcement that the iPhone 7
