SPONSORED BY
At NZ Post, Sarah Sandoval was tasked with the challenge of shifting the brand perceptions of NZ Post as ‘ailing,’ ‘old-fashioned,’ ‘government department,’ and ‘snail mail’ to innovative delivery company and e-commerce partner.
During her first months she convened a large brand workshop where a hot topic was whether ‘brand’ was of any use to a business like NZ Post.
Drawing on her broad experience and skill base, Sarah has driven outstanding business results for the company, despite internal and external difficulties.
She also instigated large-scale insight programmes where two issues were identified.
Firstly there was brand confusion between NZ Post, Courier
