The addition of this attention-based solution to Kargo’s inventory takes the digital advertising market to the next level, beyond viewability, and gives advertisers a better understanding of the engagement that each creative and placement generates.
Cam Dinnie, Operations Director APAC at Kargo, says this move comes as the business pursues its mission to add more value for brands by building new ways for them to buy success.
“The acquisition of Parsec is a natural evolution bringing into our business the knowledge and expertise of Parsec which is one of the leaders in attention in the US.”
This acquisition means advertisers will be able to buy an ad through Kargo that will resonate and the engagement with the
