If Australia’s café market was considered competitive prepandemic, then the bar has been raised even higher with venues fighting to gain and retain consumer attention. Those that survived 2020 got through thanks to customer loyalty and diversifying their product, but going forward, Espressology Founder Instaurator says it’s the businesses that put quality first that will stand the test of time.
“When I received an online inquiry recently from a guy in Hobart, I asked him where he saw his café business in five to 10 years’ time. He replied, ‘I can’t really say, but all I know is that I want to remain dedicated to quality and generating new ideas.’ That, to me, is the
