.org approached the digital-products firm Work & Co about redesigning its website, it had a clear goal: usability. newly diagnosed, the site had to feel immediately reassuring, delivering “a sense of trust and also medically vetted, accurate information,” says Lauren Shapiro, design partner at Work & Co. That meant replacing the gendered breast cancer pink with a more neutral color palette, increasing the font size, and rewriting articles in a service-oriented tone. Work & Co even identified user situations (such as “newly diagnosed,” “in treatment,” “caring for someone”) to filter people’s individual experiences with the site. Since the relaunch, has seen an increase in the number of sessions per user, as well as how long they’re on the site and how many pages they visit.
A WEBSITE THAT INSPIRES TRUST
Sep 20, 2022
1 minute
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