Los Angeles Times

Six Flags gets treated like a 'day-care center for teenagers.' Its CEO is not happy

People ride the Revolution roller coaster, the world's first looping roller coaster, at Six Flags Magic Mountain in Valencia on the second day that the park re-opened after more than a year of being closed due to the coronavirus outbreak.

If you're a teenage roller coaster enthusiast who takes advantage of free or discounted tickets to visit amusement parks, Six Flags Entertainment Corp. is making it clear it doesn't want your business.

The nation's largest regional theme park company, which operates Six Flags Magic Mountain in Valencia and 26 other parks across North America, is trying to attract more middle-class families by raising ticket prices and upgrading its food, beverages and amenities. At the same time, it is eliminating promotional deals, freebies, discounts and all-you-can-eat meal packages that have drawn teenagers and lower-income parkgoers.

Too many discounts and promotional deals have turned the amusement parks into "a cheap day-care center for teenagers," Six Flags President

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