PARVEEN HASSAN BHAI
34, public relations specialist @cocopuffs
A true believer in dressing for herself and not one to conform to the “expected”, Parveen Hassanbhai is certainly no cookie-cutter when it comes to her personal style, citing iconic Japanese fashion designer Rei Kawakubo of Comme des Garcons as her fashion icon. She’s also a big supporter of local fashion and, in particular, Beyond The Vines, which was founded by Rebecca Ting and Daniel Chew in 2015.
“After their rebranding in 2020, I am even more drawn to their designs and philosophy,” says Parveen who has been in the public relations business for close to a decade.
Some local fashion labels that I love include… Pyar jewellery, Esse for my everyday wardrobe staples, Rawbought for its super soft and comfy pyjamas, and In Good Company, which has become a new-found place to shop for me and my parents!
I love visiting physical boutiques. I like to get a feel
