Her World Singapore

Embracing her cultural identity

It took me decades to be comfortable with my background as a Javanese-Malay-Chinese woman,” reveals Dahlia Mohd, co-founder of En Pointe & Co., a local multi-label boutique. Despite her initial uncertainty, the Singaporean entrepreneur and sales marketing director of a tech firm eventually embraced her identity, and used her mixed parentage to her advantage.

Dahlia started to incorporate aspects of her culture into her everyday style – she even made it her purpose to bring traditional wear into the mainstream

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