If Arizona Muse were in charge, soil would be at the top of the endangered list – and she’s not alone in her thinking. The world-famous American model, whose face has graced the cover of more than 40 Vogue magazines, is one of a growing number of high-profile personalities using their fame to urgently spread the word about the global soil crisis.
From March to June 2022, Sadhguru, founder of the Isha Foundation in India, rode a motorcycle all the way from London to New Delhi, meeting global leaders and citizens along the way as part of the Conscious Planet ‘Save Soil’ movement to educate about the vital role that soil plays in the planet’s sustainable future.
“Soil itself is going extinct,” says Sadhguru. “Fifty-two per cent of the world’s agricultural soils are already degraded. Eighty-seven per cent of all life depends on soil.”
Soil degradation is the most pressing ecological challenge of our time, yet it’s something most of us don’t even think about. Trillions of microorganisms live in the ground beneath our feet but it’s a case of out of sight, out of mind.
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