I get asked this a lot: what exactly is my role within ‘Ogilvy, Cocking and Mead’, the course design company in which I am a partner alongside Michael Cocking and Ashley Mead.
It’s an answer that is developing over time.
When we get a request for a course proposal – an “expression of interest” – I am involved at that point. Yes, Michael and Ashley handle the business side of things. It goes without saying they are very good at what they do in that area. They are experts at delving into the internet and finding old aerial pictures of the course we have been asked to look at.
A great example is the work we are going to do at Medinah in the United States. We were asked to make a pitch for that job during the pandemic when we were stuck in Australia.