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    Will live sports disappear from traditional TV ?

    LOS ANGELES — Streaming video platforms have been scooping up viewers who watch scripted shows and movies, leaving live sports as the last bastion of traditional TV. The solid ratings for the NBA Finals on ABC and the audience growth for NHL's Stanley Cup on ESPN are further proof of the resilience of those events in the face of a fractured TV landscape. Live sports accounted for 75 of the 100 ...
    by Stephen Battaglio, Los Angeles Times Jun 26, 2022 4 minutes
    The Apple TV+ logo is seen on the backdrop for the red carpet arrivals of "The Last Days of Ptolemy Grey" premiere at the Bruin Theatre in Los Angeles on March 7, 2022.

    LOS ANGELES — Streaming video platforms have been scooping up viewers who watch scripted shows and movies, leaving live sports as the last bastion of traditional TV.

    The solid ratings for the NBA Finals on ABC and the audience growth for NHL's Stanley Cup on ESPN are further proof of the resilience of those events in the face of a fractured TV landscape. Live sports accounted for 75 of the 100 most-watched programs in 2021.

    But how long can the legacy companies stay in the game?

    That question gained new urgency last week when Apple made a significant statement to the media business with its deal to be the primary carrier of Major League Soccer. The Cupertino, Calif.-based tech giant will guarantee the league around $200 million

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