in fashion, Kristy Caylor was disheartened by the industry’s sustainability issues. Too much inventory and incentivized high consumption created so much waste. That’s why, in 2018, she launched, which let customers exchange worn-out clothing basics for new products, while it upcycled the returns. Caylor thought her business model would solve fashion’s waste problem. But she’d gravely miscalculated.
GOOD INTENTIONS ONLY GO SO FAR
May 10, 2022
1 minute
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