THE ECO HOME SHIFT
We all know it’s not enough to just bring a bag for life with you when you go shopping, but what does the sustainability landscape look like today when it comes to our homes? A survey of over 2,000 adults commissioned by the charity Barnardo’s before the first lockdown found that, on average, we Brits spend £7.9 billion on homewares annually. That’s a lot of cash – and stuff. Yet we are beginning to see change.
‘In 2022, research by Retail Week revealed that more than half (55 per cent) of UK consumers are more likely to buy from a retailer or brand with a strong ethical and sustainable ethos,’ says Kate Usher, senior consultant at TrendBible (). ‘Over the past five years, we’ve been tracking a great deal of momentum building in consumer mindsets around sustainability. Everything from the conversation around climate change to
