Colombia: Gateway to the Americas

Part of the attraction to Colombia lies in the country’s geography. Offering a strategic location at the tip of South America, with access to both the Pacific and Atlantic oceans, Colombia is the ideal choice for businesses looking to consolidate and regionalize their supply chains, also known as nearshoring, with US$1.1 billion worth of investment projects already confirmed, in a clear sign of the business-friendly legacy of the government of President Iván Duque. In charge of drumming up foreign investment is ProColombia, the state agency for the promotion of non-extractive exports, international tourism, and foreign investment, which this year is celebrating its 30th anniversary.

“Due to our privileged geographic location, in the middle of the continent, which enables us to connect to any destination in the hemisphere in short periods of time, we are an, the president of ProColombia, adding that their current agreements cover 97% of the countries on the continent. “That means that we are a unique platform to reach other markets, as Colombia has signed and enacted important commercial agreements that enable our country to reach over 1.5 billion consumers.”