rust and relationship building are things that both individuals and marketers focus on daily, and the rule about not associating with people you don’t trust extends beyond just personal interactions. If consumers feel that a particular brand doesn’t align with their values of trust and transparency, they’re not going to buy into it, and the same can be said for the channel through which a brand communicates its messaging.
UNDERSTANDING CONSUMER USE AND TRUST IN MEDIA
Mar 30, 2022
2 minutes
You’re reading a preview, subscribe to read more.
Start your free 30 days