Providing a modern production package

SHOWING producers’ reputations once stood or fell solely by the quality of – and results achieved by – the animals in their charge. Times have changed, though, and in addition to coping with ever-rising costs and increased legislation, today’s professionals also need to maintain a positive profile on social media where successes – and disasters – are publicised often before the wagons have even left the showground.

Lockdowns and show cancellations have had a major effect too, as many families hitherto immersed in showing have discovered other ways to spend their time and money. So is it still enough for a producer just to be skilled in their craft? Or do they need enhanced PR and client management