LEADING MAN MATERIAL
Midway through his interview, Nelson Yap, founder of home‑grown menswear label Benjamin Barker, asks: “Have you heard of the Bored Ape?”
Unfortunately, not really. Just enough to know that international celebrities, including American talk show host and comedian Jimmy Fallon, NBA superstar Stephen Curry and socialite Paris Hilton, all own one and are proud members of the Bored Ape Yacht Club (BAYC). The 39‑year‑old Singaporean, it seems, is also part of this exclusive club, having purchased a Bored Ape recently for about $200,000. For the uninitiated, BAYC is a sold‑out collection of 10,000 profile pictures of a primate, each with its own character traits
