‘IT WAS A HUGE RISK. IT WAS THE ONE PROJECT WE’D DONE THAT HAS KEPT ME AWAKE AT NIGHT’
As a committed cheerleader of menswear and its prosperity, the popularity of Mr Porter is rather gratifying, largely as it proves one inalienable fact that is often lost in stereotyping, which is that men have an interest in how they present themselves. Perhaps our buying habits are different to women’s, as well as the regularity with which we update our wardrobes, but it is lazy to suggest that leaving the house is not an opportunity for men to express themselves through clothes. There is no doubt that Mr Porter offers a window into the options available in a way other brands or portals aren’t able to keep up with. So what to do with all the success? Mr Porter’s Managing Director, Toby Bateman, and its Content Director, Jeremy Langmead, are excellent businessmen who understand the value of storytelling as a call to action (primarily by making a purchase), but they are also entrepreneurs who refuse to suffer the ennui that can come with a sense of achievement. As such, they have launched their own label, Mr P. The offering of essential items, replete with the customary attention to detail and considered nuance of Mr Porter’s discerning team, gives the label the qualities of being perennial and relevant. Toby was
