NPR

The best (and worst) Super Bowl commercials: Lizzo, cranky Zeus and more

The commercials during this year's game weren't serious or poignant enough to speak to the modern moment.
Arnold Schwarzenegger and Salma Hayek play the Greek gods Zeus and Hera in a Super Bowl ad for BMW.

As the country's biggest celebration rolls out on TV's most-watched platform, this year's Super Bowl had to overcome an awful lot of bitter realities to focus on entertaining America.

There are recent allegations that the NFL has shortchanged Black candidates for head coaching jobs. Ongoing concerns about the long-term effects of head trauma on football players. And the general, disruptive state of the pandemic amid worries about inflation.

What's obvious when looking at the commercials that ran during the Big Game: Most advertisers decided to punt on just about all this, using celebrity, humor, special effects and nostalgia to rush past the issues as if they didn't exist.

That may be a little disappointing — but not surprising — given that NBC racked up a high of more than $6.5 million for 30 seconds of advertising time. Sports betting, cryptocurrency exchanges, new electric car models and travel sites made big

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