HAIRCARE MEETS SKINCARE
Our faces are accustomed to active ingredients and five-step routines but, for the most part, hair rituals rarely deviate from shampoo, conditioner and the occasional mask. That’s all about to change, as the ‘skinification’ of haircare (basically treating your scalp as an extension of your face), is beauty’s booming new category. It’s an approach trichologists have championed for years. “Healthy hair starts with a healthy scalp”, says expert Dr Sharon Wong. And studies have shown a clear link between scalp health and growth. “We know that the scalp