ANALYSIS: Can current car brands survive onslaught of EV startups?
Jan 20, 2022
2 minutes
Chris Rosamond
● Manufacturers take on new startup firms
● But which ones will struggle or succeed?
THE business of car making is changing fast. Tech firms such as Sony, Foxconn and Xiaomi are challenging the old guard with fast-tracked developments, while entrepreneurial corporate cultures threaten to leave established names flat-footed.
Manufacturers humiliated by their inability to source essential semiconductors are arguably symptomatic
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